This is the music video for Jake Bugg's Trouble Town. The
target audience for this would be 15-25 y/o males and females, this is because
he is a young indie artist. This video uses a selection of different videos
from different places/times, some of these are filmed on an old camera, this is
to create spectacle in the video as it shows a variety of different shots. The
shots are transitioned through basic cut, this makes the video very jumpy. This
technique is used to create pace in the music video, these cuts are made at the
beginning to the beat of the music. These cuts could have also been used to
connote how raw of an artist he is, this is to make him relatable to the
audience and therefore seen as an ideal self/partner. This music video is structured to create a narrative of a rundown area with misbehaving teenagers, this is done by the beginning using shots to show the rundown town and the artist, the artist is first seen stood in a field staring at the camera, which introduces him to the audience so they know who and what the song is about. This structure continues by showing shots of both him and different part of the city, with shows the audience where the music video is set. This video ends by him in the same spot as he was before, it is structured this was as it shows he can't get out of this 'trouble town' which relates to the lyrics as one of the lines is 'where the only thing that pretty is the thought of getting out'. Unlike the Little Mix video this does not use text to introduce the artist, this is because it is structured as more of a home video style and the artist is introduced by visuals only.
At the beginning of the video it uses a tracking shot, this is used to create movement and interest in the video, movement is also used at the beginning of video 2 although this is more focused on the band members and people involved as they are shown first whereas in video 1 he isn't shown until 7 seconds in. This video uses more non-continuity editing as it skips to a different time and place every few seconds, this was used to catch the audience attention and match with the song beat. The narrative of this video has classic conventions of an indie genre, this shows troubled teenagers trying to have fun, this attracts the audience as it is relatable because a lot of them will have gone through the same issues; this is shown in the video as it shows a run down area of high-rise buildings and teenagers messing around. This narrative also fits with the song lyrics which which fits with Andrew Goodwin's codes and conventions. The structure of this video is very jumpy; this is due to the non-continuity editing as it skips from time and place a lot which keeps the audience interested throughout. As this is an indie artist, Jake Bugg is the main feature of this video, this is very simple as It is just him playing the guitar on his own although throughout some of his friends do feature. This doesn't have as much of a performance element as genres such as rap or pop because it doesn't include choreographed dances or a narrative which is shown in video 2. As this is a music video it has non-diegetic sound, this is because the music is edited in, this is the same for all music videos. This music video is good at promoting the song and artist as the lyrics match the visuals, making it appeal more to the target audience as they may connect with the lyrics.
At the beginning of the video it uses a tracking shot, this is used to create movement and interest in the video, movement is also used at the beginning of video 2 although this is more focused on the band members and people involved as they are shown first whereas in video 1 he isn't shown until 7 seconds in. This video uses more non-continuity editing as it skips to a different time and place every few seconds, this was used to catch the audience attention and match with the song beat. The narrative of this video has classic conventions of an indie genre, this shows troubled teenagers trying to have fun, this attracts the audience as it is relatable because a lot of them will have gone through the same issues; this is shown in the video as it shows a run down area of high-rise buildings and teenagers messing around. This narrative also fits with the song lyrics which which fits with Andrew Goodwin's codes and conventions. The structure of this video is very jumpy; this is due to the non-continuity editing as it skips from time and place a lot which keeps the audience interested throughout. As this is an indie artist, Jake Bugg is the main feature of this video, this is very simple as It is just him playing the guitar on his own although throughout some of his friends do feature. This doesn't have as much of a performance element as genres such as rap or pop because it doesn't include choreographed dances or a narrative which is shown in video 2. As this is a music video it has non-diegetic sound, this is because the music is edited in, this is the same for all music videos. This music video is good at promoting the song and artist as the lyrics match the visuals, making it appeal more to the target audience as they may connect with the lyrics.
Music video 2- Little Mix, Touch.
This is the music video for Little Mix's Touch, the target
audience for this would be 11-16 y/o females, this is because little mix are
seen as an ideal self for these teenage girls. The titles used at the beginning
say 'Little Mix Touch', this is structured to introduce the song and so the audience
knows they are listening to, this is used as the young audience and so they are
more likely to look the song up again to buy it. Colours such as pink and
yellow is used to attract a younger female audience, these colours are also used
so the focus is on the girls. The opening structure of this music video shows a panning up shot of one of the singers, this is very close up and strengthens the sex appeal of the video as she is wearing little clothing, this may widen the auidence. The whole video is structured around them dancing, they are first introduced as individuals but then they dance together, this is to fit with the lyrics as they first start the song singing by themselves and soon come together to sing all together. Throughout the video they are surrounded by males dancing around this , this fits the visuals with the lyrics. This video
doesn't have a strong narrative as most pop videos do not, the main themes
throughout this video is women empowerment, this links to the lyrics in the
song (Andrew Goodwin). They use a lot of panning shots to switch between members, this is so there is minmal editing. This video features the four members of the band; this is used so they
are recognisable to the audience and so the audience associate the band with
the song. The band are dressed I a similar way to create star brand and image. This uses continuity editing
as it uses smooth fade or cut transitions, this is used as the song have a
strong/dominating beat to cut from also as this is a pop video there is a lot
of choreographed dancing involved so the shots are quite long in order for them
to dance. This video is very different from the above video, video 1 is very simple and relatable to the
audience as it is just an artist playing the guitar and messing around with his friends, video 1
would also have low production costs, this fits with the indie genre of video 1
as it is more rough and relatable. In comparison to video 2 which uses more sex
appeal and structure to attract their audience, this is often used in pop
videos to attract a wide range of audiences. This video would attract a younger
female audience because of the music and the ideal selves, although this
audience also attracts a older male audience through ideal partner. A music video is good a promoting the band/song as it is short and very visual in comparision to a film trailer which is good at promoting a film as it builds suspense and draws an audience in.
In this music video they use minimal/continuity editing so it looks seemless and fits with the music in comparison to film trailer 1 where they use short sharp cuts as they are taking footage from different scenes and don't want to give too much of the narrative to the audience, this also fits with the thriller genre of the film.
Film trailer 1- LAKE ALICEIn this music video they use minimal/continuity editing so it looks seemless and fits with the music in comparison to film trailer 1 where they use short sharp cuts as they are taking footage from different scenes and don't want to give too much of the narrative to the audience, this also fits with the thriller genre of the film.
This is the trailer for LAKE ALICE; this is a thriller film with an audience of 16-30. The title of the film does not appear until the end, this is used so the audience remember it better and it has more of an impact, the text is also displayed in red; this is used, as it is a thriller/horror film and therefore would contain scenes of violence and blood which link to the colour. The narrative in this trailer is a family who buy/rent a house on Lake Alice for the holiday season, they seem to be a normal and relatable family but they begin to have some problems as next they see there has been some disappearances around where they are staying, finally in the trailer we see a montage of clips of each of them being tortured. This trailer uses a mix of cut and fade transitions (the cuts are used for different shots whereas the fade is used for text) these are used to increase the pace and jumpiness of the trailer, this is to keep the audience’s attention and get them interested in the film. This trailer starts off slow and gradually gains pace throughout, this is used to get the audience interested and make them want to find out what happens. Non-diegetic music i used throughout to reflect the mood in that scene, for example, in the beginning, there is slow chime music but as soon as the 'killer' character is seen, the same music immediately begins to speed up and switches to deeper more dramatic music, which creates tension. As the trailers pace begins to speed up so do the cuts as they use short fast cuts, this is to increase the pace and tension. The background music also conveys the genre of film to the audience as it uses spooky/chime music throughout so the audience understands what genre of film it is, this means they would be reaching out to the correct audience. As this is a small production there are mainly unknown actors so the audience may to recognise them, this could make it more realistic and relatable to the audience. Diegetic sound such as dialogue was carefully selected in here, this was to build on the narrative and to make the audience ask questions, this was used as then the audience would want to see the film to get their questions answered. Dialogue such as "do you think she's dead" and followed up with I mean we're in the middle of nowhere... just saying" this refers to a missing girl, they used this it shows the audience that there is a murderer/abductor on the loose, this also links to shots of them being tortured later in.
The structure used in most trailers to keep the audience interested and to make them ask questions about the film and therefor wanting to go and see it where as the music videos have the full narrative to fit with the music. These film trailers have more of a narrative in comparison to the music videos
Film trailer 2- Inside Out
This is the trailer for Inside Out, a animation film aimed at 5-15 y/o. First in this trailer it shows the production company who created this, this used as the company "Disney" "Pixar" are well known film/animation companies and so the audience will be more likely to pay attention if they see the trailer is from them. The text used in this is multi-coloured bright colours; this is used as it attracts a slightly younger audience and grabs their attention. This trailer reveals him basic narrative of the film without giving too much away, this begins with a scene from the middle of the film, and this could have been used, as it is a good scene to show what the film is about. Next the trailer moves on the show shorter key clips with a voice over, this was to keep the audience’s attention while still explaining the film. This trailer uses non-diegetic upbeat music throughout; this is to increase the mood of the trailer. Cut and fade transitions are used here to keep the audience interested and to keep pace in the trailer, this is important as it is aimed at young children and they may find it hard to concentrate. Diegetic sound is used in the trailer through dialogue; the dialogue used is mainly an explanation of film. The voices used for this would be familiar/famous to the audience to get their interest; this is also used, as it was a big production so they could afford famous voices to be used. This trailer is aimed at a completely different audience to trailer 1; this is shown through the text and atmosphere of the trailer. Trailer 1 uses spooky and dramatic music to connote the thriller genre; this would attract an older audience, whereas trailer 2 uses upbeat happy music to attract a younger/family friendly audience. Although trailer 1 and trailer 2 are completely different genres and have a completely different target audience, they both have the same kind of structure; a brief description of characters/narrative in the beginning, pace of the trailer speeds up as you get to the end and clips of the climax is shown at the end.
The structure used in most trailers to keep the audience interested and to make them ask questions about the film and therefor wanting to go and see it where as the music videos have the full narrative to fit with the music. These film trailers have more of a narrative in comparison to the music videos; this is because film trailers are to promote a whole film and not just a single song like a music video. This film trailer is very different to the music videos and promo videos as it is animated, this is because it is aimed at a much younger audience, this is used to keep the interested as it can use more interesting characters and colours.
Promo 1- Veld Music Festival
This is used to promote Veld music festival, as this is a festival it would attract an audience of around 18-25 y/o. This is first structure by teenagers running through a field, this is relatable to the audience as it is people similar to them and doing what they want to do. This uses text to introduce the festival and when it is, where it is and who is playing; this is to inform the audience and to get them excited about artist they could be seeing. They also include the artists near the middle of the video, this is so if the audience's favourite artist is playing then they will be more likely to look into going to the festival.Throughout this promo, it shows teenagers/ the target audience having fun at the festival from previous years, this is to attract the audience as it shows what they would be doing and they see them as an ideal self. They would release this promo a few months in advance, this is to get the audience excited about going and so they can buy tickets. They use the target audience in this promo so it is more relatable to them, this is because they see people like them having fun and so want to go. They use fast cuts in this, this is to keep the pace of the promo up and attract an audience. There is music in the background of this promo; this is to catch the audience attention and these appeals to them because it is music they would like.It has non-diegetic sound, this is because the music is edited in. This promo also cuts to the beat of the music, this is to create spectacle and can get the audience’s attention. This would be advertised mainly through social media; this is to reach the correct audience and also means it is cheap advertising.
Although this is also a trailer for the music festival it is very different to a film trailer as it does not have a narrative and is very jumpy to keep people interested.
Promo 2- Birmingham City Council, How to vote.
this video is about how to vote in the UK, this is made to inform
and educate the audience on how to vote. This is structured as a step by step video this is to inform people how the vote in the election. This would appeal to everyone above
the age of 18 (as they are then able to vote). As this is a video from Birmingham
council, it first shows panning shots of Birmingham, this is so if the audience
are from here they may recognise the places to make the promo more relatable
and interesting to them. Next it uses a screen recording to show the audience
what to do, this is important as it easily informs the audience about the
websites to visit and how easy it is to vote, this may make the audience more
inclined to register. This uses a simplistic layout with mainly using black and
white colouring, this is not distract the audience from the guidance and
information shown on screen, also this would appeal to the target audience as
they would be older. As well as informing the audience of how to register to
vote it also informs the audience of the different types of elections there
are, this again reaches out to the target audience as they may not know about
this and so need to be informed. Most of this promo is an animation, this is so
it can demonstrate information on the screen as well as through a voice over so
the audience is getting maximum information, this fits with the purpose of the
promo. The second half of this promo is mainly filmed in tracking shots, this
follows a woman through the polling process, this informs the audience of what to
expect when they vote. This video is very different to Promo 1 as it is for a slightly older audience, it uses more formal language and gives a step by step guide to how to vote whereas promo 1 is for a younger audience and are probably not interested.
This uses very basic camera movements in comparison to a music video, this is because it is used to inform and not entertain the audience, this means it needs to quite basic so the audience doesn't get distracted and listens to what the video is trying to educate them on.
This uses very basic camera movements in comparison to a music video, this is because it is used to inform and not entertain the audience, this means it needs to quite basic so the audience doesn't get distracted and listens to what the video is trying to educate them on.
