Entertain
Inform
Educate
Promote/advertise
Entertain: music video
This is a music video from 'Paramore' for their song 'Hard Times', this music video is used to entertain the audience, it could also be used to advertise although its main purpose is to entertain. Their target audience would usually be 14-20 y/o mainly females, this is shown through their style of music and colours/set up throughout. This is shown here through the bright and vibrant colours used; a lot of pink is used in this video, this could have been as it is a stereotypical female colour and could have been used to attract this audience. This would be distributed on TV (music channels such as MTV) and online (YouTube or social media). This is shown to be a music video to entertain as it has a narrative within the music video and indepth set construction, this is so the audience can escape and enjoy the video/music. This videos uses a wide range of panning and tracking shots, this was to show the audience the 'fantasy' world they had creates, this is often used in these types of music videos as it creates spectacle. The audio used is the song, this is used to entertain as the song is upbeat. SPX are used in this video such as colours and lights, this is again to help to audience escape into a fantasy world and create spectacle, this fits with the purpose to entertain. The length of this video is 3:18, this would be slightly longer than the song as it would leaves time for extra footage in the video to back the narrative.
Inform-
This is an animation video aimed to teach younger children to swap from fatty foods such as ice cream to healthier snacks. The animation style, writing and bright colours appeals to a younger audience as it has a childish theme and includes things children may find interesting. This educates children by using colourful animation to keep the children interested and to listen. The narrative of this animation is some children chasing an ice cream van for unhealthy ice cream, when they are given the ice cream it talks about how bad it is for the children and the children agree.
This uses non-diegetic sound to go along with the video and keep the child's interest, there is also dialogue to teach the children about eating. This would have been distributed on YouTube as it is here, this can be seen by children when their parents show them the video. The video is 2:53, this could have been because children have short attention span so they wouldn't be able to concentrate for so long
Educate: Photoshop software tutorial
This is a tutorial teaching the audience how to create neon text using Photoshop software. The target audience for this would be ABC1 16-30 y/o, this is because they would be learning how to use the software. For this they use a screen recorder and voice over equipment to do this, this is so they can teach the audience by showing them what they are doing. This would have been distributed through YouTube, this is because based on the target audience they would have easy access. This is shown to educate as it teaches the audience skills in Photoshop, this is shown through the language used and the format of the video.
Promote/ Advertise- Film trailer
This is a video used the promote and advertise the film '47 Metres Down', it does this by highlighting eye elements/moments in the film. This tells the brief plot of the film to make the audience interest and want to go view the film. The narrative of this trailer is chronological as it all happens in the order which it happens in the film, this could be to tell the audience more about the film. The pace of this trailer increases as it goes on and the cuts get shorter, this is to increase the tension throughout and leave the audience wanting to know more.
No comments:
Post a Comment